Given full creative freedom over the name, brand and packaging, the name Cured was chosen as a reference to both the medicinal qualities of the soap, as well as the ‘curing’ stage of the traditional soap making process. A linocut illustration of Wollumbin is completed when the soap range is stacked together. 

Being an environmentally focussed company, the soap wraps were printed on Extract, a paper stock made from recycled coffee cups.