Every year we stood witness to an ever improving and evolving event. In 2023, with seltzers and non-alcoholic bevvies on the rise, the decision to drop “beer & cider” from the logo was made.

As part of the new logo direction, we also took the time to simplify elements in the logo that weren’t reproducing well, especially when printed onto merch. The new logo still features the parts of the Crafted brand we all know and love, but has evolved with the times to work better for the event.

Collaborating with Sydney artist, Jamie Browne, the brand comes to life with illustrations influenced from craft beer packaging and iconic Gold Coast scenes.